The industry of mobile game development has introduced a very important aspect to the market – the ability to conceptualize, develop, and release video games on devices with far more success and ease than ever before. And with the Android app marketplace only requiring a one-time fee for submitting an application, the cost becomes almost negligible to put the product out for millions of customers to find. Even the submission process is drastically shorter than on most other smartphones, as the app regulation is far more lenient for the Android OS.
Another drawing point for developing games on Android devices is the programming language featured- Java. Java has long been one of the most popular programming languages for video game developers, and that makes it extremely easy for the average programmer to pick up Android development for the first time. Compared to most other mobile platforms, which usually sport modified or newly invented languages, the learning curve is decreed to nearly nothing, so a new developer can complete a game in a fraction of the time.
Another unique aspect to Android game development is the lack of standardization in the droid phone family. As the Android OS is not licensed to a single mobile phone making company, the phones themselves can vary to an extreme degree in terms of features and hardware specifications. While one device may have a fully functional A-GPS and HDMI video compatibility, another may have a QWERTY keyboard and no GPS at all. While this is certainly appealing to some developers, as they are likely to find a phone that will meet their hardware needs correctly, it will also restrict the potential audience, as some phones will not be able to support the more complex applications.
When the game development process has finally reached the point where it can be released to the public, the developer is presented with yet another choice- which market would the game be most visible in? Unlike the iOS, there are numerous marketplaces and app stores for Android phones, each one with it's own advantages and disadvantages. From the basic Android marketplace, built to only display the apps compatible with the phone currently being used, to the Amazon app store, which offers a different free app every day, the myriad of marketing strategies can be almost daunting, which makes it all the more useful that an application can almost always be entered into multiple marketplaces without issue. However, whenever it makes sense to spread attention across several different fields is another question entirely.
The Android game development process overall really gives the most variety on the smartphone market. From start to finish, strategies can be hand-tailored to the developer's desires, making the game as close to the original concept as currently possible. While the audience may not be as large as that of iPhone users, the Android presents itself as a strong contender, purely through its accessibility. And with the largest variety of smartphones on the current market, the possibilities for development are inexhaustible, and continued releases can only add to the capabilities the platform has to offer.